The rise of social media is becoming increasingly recognised as the most influential catalyst for change in the world of marketing, but the stigma, or rather misconception, that surrounds social media is staggering.

Social media are for social interactions, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into interactive social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers. Often the social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.

The principle is quite simple - networks enable the users with "space" to upload photos, videos and experience reports. The users communicate directly and indirectly with other members and build communities. It is very easy to grow and expand the own network.

Social networking currently represents the fastest growing communication technology among both consumers and business users, with over 2.1 billion accounts in 2010 which are projected to grow to over 3.6 billion accounts by 2014.

But what does this mean for my own Company or Club?

Social Media and Social Networks provide new and interactive communication channels to build and increase the Customer/Fan Bonding and their loyalty. Both parties (Company/Club and Customer/Fan) do benefit significantly from this value proposition. But these new channels follow their own rules and require a dedicated and specific strategy and point of view.

The approach taken by RESULT Consulting allows an extension/expansion of the activities to-date (Internet and Mobile Services), therefore simple to integrate and provide a substantial potential for growth, revenue generation and direct interaction.

Our Services include:

• Research and Analytics

• Strategic Development and Conversion

• Consultation and Workshops (Know-How and Experience Transfer)

• Tracking and Reporting

• Optimization