Mobile Marketing and Mobile Advertising

A major advantage of the mobile technology is the opportunity for direct and real-time interaction with your customers - as mobile phones are used far more time-sensitive than e-mail service. Furthermore, the mobile phone is a very personal device, which requires a even more sensitive approach than on other communication channels.

Every current mobile phone allows the delivery of newsletters, ticketing solutions, entertainment offers and other value-added services in the most personal way.

Every activity in mobile marketing needs to be planned based on a clear defined target, well-segmented audiences and fully integrated with the overall media-mix. As mobile marketing is a fairly new media, only few advertisers are currently using this tool in the most efficient way.

Value Added Services

A Value Added Service is an Offering in the Telecommunications market outside the standard voice communication.

These Services are either separately invoiced or build-in the monthly invoice as separate item (only exclusion would be a bundled offering). Service Numbers, applications like the RingBack Tone or RingTones are part of the group of Value Added Services. 

The importance of intelligent Value Added Services has steadily increased over the recent future. This trend is expected to continue in the Future. Services, such as Televoting have become for Operators the most profitable Business Segments.  

The Result Consulting supports with the highest Priority the Optimization of these Solutions in regards to the individual requirement and market expectation. 

The addition of new Services, such as embedding the Advertising industry for example, will impact the business models further and drive even more the change.

The Result Consulting is positioned to enable its Partners to remain in control of the business and not fall back into a re-active mode.

Converging Communication Technologies 

Our world is becoming converged!

And for this all Information and Communication Technologies need to 'merge', must become more intelligent and support us in our Mobility.

Converged Applications allow the usage of Voice, Data and Multimedia Solutions independent from the device or access technology. There will be no boundary between Telecommunications and Informations Technology, because the transmission of Data and Voice is based on the Internet-Protocol (IP) and will be carried on the same circuit.

Fixed and Mobile Operators 

Our ambition in the joint projects with the operators is to bring in our global knowledge and competency in the area of Valued Added Services and the Convergence of the communication technologies at an early stage.

It does allow both partners to review the local requirements and ‘adjust’ the offering if and wherever needed. We are engaged already in the feasibility process, which means the analytical part of the business, prior to the project or product studies (market or target group studies). And this provides our Partners already a Time and Cost saving, plus consuming studies may be no longer required. We complete Risk studies early to ensure the success of the project upcoming.